VALUES
We are a value-driven organisation. We believe in the continuous learning and self-actualisation. Our philosophy is that every person, team and organisation can and should transform and become a better version of themselves.
PURPOSE
Our purpose is to contribute to a more sustainable and fair future through quality education and training, reducing inequalities and responsible consumption and production.
WAY OF WORKING
We can help you design better products, services and experiences. The methods we use are service design, design thinking, lean startup, agile.

RESEARCH
First understand. In this phase we gain an empathetic understanding of the problem you’re trying to solve, exploring the real needs and desires of your target group. The methods we use are qualitative interviews, observation and service safaris to name a few.


DEFINITION
During the Research stage we gather and accumulate information for your customers and users. It is time to make sense of this information and to turn it into insight about the real needs, problems and pains they experience. This is the bridge phase between Research and Ideation.

IDEATION
Use creativity and innovation in order to develop solutions. Brainstorms and Associations are just a few of the best Ideation methods we'll teach you to apply in order to come up with out-of-the-box solutions.

PROTOTYPING
Prototypes and MVPs as good as the real thing. They are early, inexpensive, and scaled down version of the product that help you communicate the concept and reveal any problems with the design. If you fail, you'd better do it at prototype level which is fast and cheap.

TESTING
Lean Startup. We help you test the core feature/ concept of your product or service and get valuable user feedback. This is the fastest way into the market without spending all your money.

GROWTH
Innovation can be learned. We can help you develop specific organisational capabilities for a successful transformation and growth: Design Thinking, Service Design, Creative Leadership, DNA of creativity, Platform Design.

THE PEOPLE
We Are a Team of Innovation Specialists, Designers, Brand Innovation Professionals and Storytellers.







SPECIAL CONNECTION TO SERVICE DESIGN
Our team has founded the Service Design Network Chapter in Bulgaria in 2017.
A PICTURE IS WORTH A THOUSAND WORDS