Break the silos and create conditions for collaboration. Practical training that embeds learning by doing and brings real results.
Based on design thinking, service design is truly the next big competitive advantage for the business. With user-centred design at its heart, service design is about the design of experiences customers love. In a digital age, it’s hard to imagine designing services without data and technology. But technology itself won’t solve a user’s problem and create a delightful experience.
In this program you will learn how to shift away from a technology or marketing focus towards real empathy for your customers.
This hands-on experience inspires professionals from different sectors and help them with practical knowledge, tips and methods to design the ultimate customer experience and to transform their organisation for the future. The methodology is set-up in such a way that you’ll be able to implement your learnings directly during your daily work.
"Great service isn't by chance, it's by design"
WHY SERVICE DESIGN?
Todays customers have higher expectations than ever before and brands are facing challenges than they never had to deal with.
The winners are the brands which know how to build genuine relationships with both customers and stakeholders.
Service Design help you design unique services or service components which will stand out from the competition, or optimise existing services around what the customer really wants.
Only an in-depth and holistic understanding of customers and their environment can create offerings that provide meaningful value and make a real difference. Service design thinking can provide this understanding.
"Service Design is all about making the service you deliver useful, usable, efficient, effective and desirable"
- UK Design Council
| Learn the fundamentals of service design to improve organisational performance
| Learn different ways to gain empathy for the user
| Learn valuable tools you can put into practice
| Gain alignment around vision, process and outcome
| Put your knowledge to work in a concrete design challenge
| Break the silos by creating conditions for collaboration
DAY 1 |
What is Service Design
Begin with a sprint experience of each phase of the process. Learn about the trends from the Service Design Global Conference.
Step into the service design world with this in-depth case study.