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We are a value-driven organisation. We believe in the continuous learning and self-actualization. Our philosophy is that every person, team and organisation can and should transform and become a better version of themselves.


We Are a Team of Innovation Specialists, Designers, Brand Innovation Professionals and Storytellers.
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Founder of Fabrica 360 and Accredited Service Design Master

Eleonora has 2000+ hours coaching multidisciplinary teams in service design and storytelling in the Netherlands, Germany, Finland, Romania and Bulgaria. With extensive hands-on experience in service design with over 20 large scale projects across different industries and cultures. Clients: ING Bank, UniCredit Bulbank, The European Commission, Henkel, Porsche, Hilti, Raiffeisen Bank, many startups and NGOs.

Active community member, Eleonora is mentoring social innovations and social entrepreneurship teams, developing training programs in service design, design thinking, creative leadership, storytelling and business model innovation. 

Representative of the Service Design Network in Bulgaria, member of the Accreditation Committee of the SDN,  and founder of Fabrica 360.


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Service Designer and Product Owner

Desi is passioned about Service Design and how it can transform different organisation like governments, small and mid size companies, start ups

and NGOs. Having working experience as Strategic expert in financial sector, IT sector, FMCG and digital advertising, currently she is a Product owner and leads a small IT company in the food industry.


She likes to work for projects related with Service Design and Impact Investment as driving forces for implementing also Sustainable Goals in the companies DNA.



Co-founder of Service Design Network, Chapter in Bulgaria.



Transformation Designer

Experienced Life & Executive Coach with a demonstrated history of working in turbulent business environment. Skilled in Transformation, Change Management, Problem Solving, Communication and Idea generation. 

Author of Transformika Coaching Cards and PlayCraft.

Co-founder of

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Expert in Inclusive Design

Designer, focused on creating effective mechanisms for the transfer of knowledge between universities, businesses, and local authorities as advocates for the benefits of inclusive design and in particular a socio-inclusive approach. 

Currently Ivelina is based in London where she works for Singapore airlines in a transformation program.

Co-founder of Service Design Network, Chapter in Bulgaria.



Part of our team has founded the Service Design Network Chapter in Bulgaria in 2017.

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