Founder of Fabrica 360 and Accredited Service Design Master Trainer

Eleonora has 2000+ hours coaching multidisciplinary teams in service design and storytelling in the Netherlands, Germany, Romania and Bulgaria. With extensive hands-on experience in service design with over 20 large scale projects across different industries and cultures. Among her clients are ING Bank, Henkel, Porsche, Hilti, Raiffeisen Bank, many startups and NGOs.

Active community member, Eleonora is mentoring social innovations and social entrepreneurship teams, developing training programs in service design, design thinking, creative leadership, storytelling and business model innovation. 

Representative of the Service Design Network in Bulgaria and founder of Fabrica 360.



Service Designer and Product Owner

Desi is passioned about Service Design and how it can transform different organisation like governments, small and mid size companies, start ups

and NGOs. Having working experience as Strategic expert in financial sector, IT sector, FMCG and digital advertising, currently she is a Product owner and leads a small IT company in the food industry.


She likes to work for projects related with Service Design and Impact Investment as driving forces for implementing also Sustainable Goals in the companies DNA.



Co-founder of Service Design Network, Chapter in Bulgaria.



Oleg Kabakchiev is the ultimate multitasker. His persona is dwelled by multiple characters - (serial) entrepreneur, (non-professional) dj, copywriter and political advisor.

He already has several successful and both unsuccessful businesses throughout his life path. Oleg is using his spare time to develop new projects and to turn ideas into reality. 

Kabakchiev is founder and main character in two DJ platforms and one of the most recognizable sub-cultural bars in Sofia. But what excites him most are politics, music and innovation. 

For quite some time Oleg has been greatly endowed by the possibilities of using the fusion of art and politicis to create a better urban environment and to raise important dialogues.


Expert in Inclusive Design

Designer, focused on creating effective mechanisms for the transfer of knowledge between universities, businesses, and local authorities as advocates for the benefits of inclusive design and in particular a socio-inclusive approach. 

Currently Ivelina is based in London where she works for Singapore airlines in a transformation program.

Co-founder of Service Design Network, Chapter in Bulgaria.


Visual Artist

Alexandra Nikolova (Ål Nik) is a visual artist, illustrator and communication designer who specialises in building valuable and unique content for products, projects and brands. Her passion is the beauty and usability of web in order to provide fulfilling experience for the ones who come across your message and story. 

Co-founder of Service Design Network, Chapter in Bulgaria.


Social Innovator and Wine expert

Our key expert in a new social innovation initiative promoting transnational cooperation and exchange of experience, best practices and models for promoting self-employment, entrepreneurship and business creation.

Assen's passion is wine and currently he is doing level 4 in WSET and developing his blog


Transformation Designer

Experienced Life & Executive Coach with a demonstrated history of working in turbulent business environment. Skilled in Transformation, Change Management, Problem Solving, Communication and Idea generation. 

Author of Transformika Coaching Cards and PlayCraft.


Strategic Designer

Marina has over 150 projects and 12 years of experience in Design. Online services she designed has more than 1M users overall. 


Currently focuses on forming End-to-End Journey Experience Strategy for firms. Marina believes that customer experience is the new competitive advantage. 

Sofia, Bulgaria


+359 887 922 973



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